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Blu Radio is a spoken radio station that manages different content emphasizing news and opinion programs. Although it is a relatively new media, since its emergence (2012) Blu has occupied important places in the rankings of radio audience in the country. According to the General Media Survey it has a 6.16 % of audience in Colombia


This station belongs to Caracol Televisión S.A, and means the returning of Grupo Santo Domingo to the radio, after having sold Caracol Radio to Grupo Prisa in 2003. Blu has its headquarters in Bogotá, and it is simultaneously broadcast in Barranquilla, Bogotá, Bucaramanga, Cali, Cartagena, Eje Cafetero, Medellín, Neiva, Tunja, Villavicencio and Montería. The owners of Blu Radio are also owners of Canal Caracol, El Espectador newspaper and Cromos magazine.


In September 2012, the first broadcast of Blu Radio in Bogotá in 96.9 Fm (leased to Melodía Estéreo) was on air.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

Free Content

Active Transparency

company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

4 ♥

Media Companies / Groups



Ownership Structure

Valorem S.A., whose owner is the Santo Domingo Family, controls 93.5 % . The rest belongs to the company Inversiones Valmiera S.A.S. y Cía. , which is controlled by Felipe Lopez Caballero, founder of Revista Semana.

Voting Rights

No Data

Group / Individual Owner

It is the holding company through which the Santo Domingo Family controls different companies in the sector: – Real estate and tourism, – Logistics and Transport, – Media and Entertainment, – Industry and Retail. It belongs to Invernac&Cía SAS(57.2174141%), EIH S de RL (17.8146888%), Caribbean Equity Investment Corp. (9.1623339% and to Colinsa S de RL (8.6687092%).

Media Companies / Groups

General Information

Founding Year



Gonzalo Antonio Córdoba Mallarino | President of Caracol TV S.A.. He replaced to Carlos Alejandro Pérez Dávila in 2012. He has been Director of Television Cadena 3, Manager of Compañía de Informaciones Audiovisuales production company; vice president of


Ricardo Ospina | He began his professional career in the Cadena Todelar, being assistant to Antonio Ibáñez. He arrived at Caracol Radio with the support of the then Director of the Informative Service Yolanda Ruiz and the Chief editor of the W radio Slobo

Other Important People

Rosa Emilia Fonseca Gómez

Alternate legal representative - She has been linked to companies of Grupo Santo Domingo since 1987. Since 1994, she has been linked to Caracol Televisión S.A as Financial, Corporate and Commercial Vice President. In February 2011, she was designated Executive Vice President of the channel.


Calle 103 No. 69b – 43 / Bogotá Teléfono: 6430430 ext. 8801Sitio web:

Financial Information

Revenue (in Mill. $)

USD $ 258.103.000 / COP $ $760.051 millions

Operating Profit (in Mill. $)

USD $ 27.157.400 / COP $ $ 79.972 millions

Advertising (in % of total funding)

USD $ 7.327.590 / COP $ 21.578 millions

Market Share

No Data

Further Information

Meta Data

Financial information: exchange rate: 1 USD = 2.937,88 COP


Perfil económico de empresa elaborado por E-informa. Caracol Televisión S.A.

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