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El Espectador

The El Espectador newspaper is owned by the Valorem S.A. holding company, controlled by the Santo Domingo family which also controls the Canal Caracol, and the Cromos and Shock magazines. It is the oldest newspaper in Colombia. It circulates nationally and reports general current affairs. It was founded by the journalist Fidel Cano Gutiérrez.

It has been associated since its foundation with the defense of liberal ideas. Its is considered to have amongst the best content due to its independence, credibility, and objectivity. Its current motto is "Opinion is news", which seeks to emphasize its orientation towards opinion and analysis over and above news reporting.

El Espectador circulated as a weekly from September 2001 to 2008 because of budget problems. During this time El Tiempo was the only paid daily newspaper circulating in the country reporting general current affairs. El Espectador returned as a daily newspaper on 11 May 2011 with a new format that remains unchanged today.

Its MOM ranking is seven, based on it’s being one of two newspapers with national reach, the second most read (behind El Tiempo--in fourth place on the ranking), its general news content, and the fact that it is a paid newspaper. Both national newspapers are surpassed for readability by the popular newspapers such as Q'hubo and free products like DNA.


Key facts

Audience Share

4 %

Ownership Type


Geographic Coverage


Content Type

Paid Content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups



Ownership Structure

Since 12 November 1997, Valores Bavaria S.A.(currently Valorem S.A.) has been the owner of El Espectador. It bought the newspaper’s majority stock. The Cano family, founders of the newspaper, retained a small percentage of the newspaper that today amounts to less 1%.

Voting Rights

No Data


Group / Individual Owner

Primeother S.A.S.

This is a company belonging to Valorem S.A. The PrimeOther S.A.S. property structure is as follows:
Valorem S.A. (86.09%)
PrimeFinanzas S.A.S., in liquidation (13.91%)

Media Companies / Groups

General Information

Founding Year



Fidel Cano Gutiérrez | Journalist and politician from the departament of Antioquia.


Wilson Santiago Díaz Castro | He has been General Manager of Comunican S.A. since 2006.


Fidel Cano Correa | He is the great grandson of the founder of the newspaper, Fidel Cano Gutiérrez. The Cano family ran the newspaper during its first 110 years until its sale in 1997 to Valores Bavaria (hoy Valorem S.A.). The appointment of Fidel Cano as

Other Important People

Eduardo Garcés López

He is a member of the Advisory Board of the Jorge Tadeo Lozano University in Bogota. He was advertising manager for the El Tiempo S.A. publishing house from 1996. In 2002 he was named general manager of the El Tiempo publishing house:


Dirección: Av. Eldorado No 69-76 / Bogotá D.C. Teléfono: (1) 4232300Sitio web:

Financial Information

Revenue (in Mill. $)

USD $19.136.600 / COP $ 56.133 millions

Operating Profit (in Mill. $)

USD $ - 3.772.220 / COP $ - 11.065 millions

Advertising (in % of total funding)

USD $ 8.043.210/ COP $ 23.593 millions

Market Share

No Data

Further Information

Meta Data

Financial information: exchange rate: 1 USD = 2.933,28 COP

Highly transparent.. The Valorem S.A. Webpage contains financial information about the companies that belong to the holding company.


Cámara de Comercio. (2015). Certificado de existencia y representación legal. Comunican S.A. de 10-04-2015

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