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W Radio

W Radio belongs to the Spanish business group Prisa. Its audience percentage at a national level es of 8.67 % according to the Genral Media Survey. This radio station offers great news and informative content of national and international nature. It also manages a great range of musical contents and magazine programs.


W Radio is a member of the multi-country brand managed by Grupo Prisa in several countries of the world, namely Panama, Spain and the United States, this latter with headquarters in Miami and New York.


W Radio is broadcast in more than 20 cities of Colombia; Arauca, Armenia, Barranquilla, Bogotá, Bucaramanga, Cali, Cartagena, Cúcuta, Duitama, Ibagué, Manizales, Medellín, Montería, Neiva, Pasto, Pereira, Popayán, Quibdó, Santa Marta, Tauramena (Casanare), Tunja and Valledupar.



Key facts

Audience Share

8.7 %

Ownership Type


Geographic Coverage


Content Type

Free Content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Promotora de Informaciones S.A. (PRISA)


Ownership Structure

Through the companies Sociedad Española de Radio (77 % of shares in Caracol.) and Inversiones Ferines S.A.S (14.4 %), the Grupo Prisa is the controlling owner of W Radio.
8.6 % of the shares are of Inversiones Valmiera S.A.S y Cía en C.A, whose owner is Felipe Lopez Caballero, head of the Revista Semana S.A.

Voting Rights

No Data

Group / Individual Owner

Sociedad Española de Radiodifusión SL

The company belongs to Grupo Prisa

Media Companies / Groups

General Information

Founding Year



Fernando Londoño Henao | Founder of Caracol Radio. Married to: Inés Reyes. His children are: Diego Fernando Londoño Reyes (married to Claudia Correa De Greiff); María Inés Londoño Reyes (married to Fernando Botero Zea); Juana Catalina Londoño Reyes (marr


Luis Ricardo Alarcón Gaviria | He was the president of Caracol Radio Network; of Caracol Television (1999-2001); and of R.T.I Televisión, from which he signed co-production agreements with Caracol Televisión. Between 1987 and 1999 he was manager of Caraco


John Camacho | He has worked as Operations Manager of Caracol; Spots Director; Production Director and Manager of Caracol; Administrative and Regional Director for Caracol in Antioquia (Antioquia, Quindío, Risaralda, Santander, North of Santander). Today

Other Important People

Dionisio Izquierdo Delgado

Alternate legal representative and Resources Manager of the Caracol Radio S.A. Radio Network


Calle 67 No. 7-37 / Bogotá Teléfono: 3262325, 3262550Sitio web:

Financial Information

Revenue (in Mill. $)

USD $ 77.941.500/ COP $ 229.519 millions

Operating Profit (in Mill. $)

USD $ 16.414.200 / COP $ 48.336 millions

Advertising (in % of total funding)

No Data

Market Share

No Data

Further Information

Meta Data

Financial information: exchange rate: 1 USD = 2.937,88 COP


ABC Publicitario. Cadena Radial, Caracol S.A.

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