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Caracol TV

Canal Caracol is one of the two private channels with national coverage in Colombia. It began broadcasting in 1998 and is the country’s most-watched channel. 72% of television users prefer contents of this channel, compared to national and international channels. It has a general programming, its own news program (Noticias Caracol) and broadcasts four times a day. In the last two years it has created new spaces for talk shows. Likewise, it offers a wide range of products such as soap operas, reality shows, sports programs, comedies and magazines.

The national signal reaches 756 municipalities with 135 analog stations and 24 digital stations. The international signal reaches out to 23 countries.

It is operated by Caracol Televisión S.A., a company owned by the Santo Domingo family, through the Valorem S.A. holding company.

The 2014 General Media Survey shows it is the channel with the greatest audience throughout the country, above national and international channels.



Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

Paid Content

Active Transparency

company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

4 ♥

Media Companies / Groups



Ownership Structure

The channel is owned mostly by Valorem S.A., with 93.4% shares. Inversiones Valmiera S.A.S and Cía S.C.A. company , which is owned by Felipe Lopéz Caballero (founder and owner of Revista Semana), has 6.5 % shares. There are four other partners, each with 0,000000114 % shares. Valorem S.A. belongs to Alejandro Santo Domingo Davíla, who is son of its founder Julio Mario Santo Domingo. According to Forbes magazine, Santo Domingo is the second wealthiest person in Colombia with assets totaling USD 4.9 billion.

Voting Rights

No Data


Group / Individual Owner

Inversiones Valmiera S.A.S y Cía S.C.A

It operates Caracol Television S.A. Felipe López Caballero is its general manager and legal representative. It owns 58.14% shares of the company. María Luisa Mesa Zuleta is the alternate manager. It is linked to Sociedad de Administración de Inmuebles e Inversores SAS, the main shareholding company (89,51) and controls Publicaciones Semana.

Media Companies / Groups

General Information

Founding Year



No Data


Gonzalo Córdoba Mallarino | He has been Director of Television Cadena 3, Manager of Compañía de Informaciones Audiovisuales production company; vice president of Programming for Caracol Television and a member of the Governing Board in El Espectador, Car


No Data

Other Important People

Alejandro Santo Domingo Dávilla

He is the second wealthiest person in Colombia with assets totaling USD 4.9 billion. In the global list published by the U.S. Magazine, Alejandro is ranked 369 among the wealthiest people on earth.


Calle 103

69B – 43 / BogotáTeléfono: 643 04 30Sitio web:

Financial Information

Revenue (in Mill. $)

USD $ 258.103.000 / COP $ $760.051 millions

Operating Profit (in Mill. $)

USD $ 27.157.400 / COP $ $ 79.972 millions

Advertising (in % of total funding)

USD $ 215.269.000 / COP $632.432 millions

Market Share

No Data

Further Information

Meta Data

Financial information: exchange rate: 1 USD = 2.937,88 COP


Caracol Televisión S.A. (n.a). Estatutos, Caracol Televisión S.A.

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