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El Espectador:com

El Espectador is a digital newspaper and its owner is the Santo Domingo Family by Valorem S.A., who also own Canal Caracol, Blu Radio and the magazines Cromos and Shock.

El is the website of the newspaper El Espectador. The digital media manages opinion contents and varied news about national and international issues, conserving the editorial line of the printed newspaper.

During 2014, El ranked among the top 20 in the most visited media database on Colombia, according to Alexa. In the MOM ranking, El also ranks in the third position for audience volume.


Key facts

Audience Share

Alexa Rank 2015: 18

Ownership Type


Geographic Coverage


Content Type

Paid Content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups



Ownership Structure

Valorem S.A. and Primeother S.A.S. holding companies controlled 99% of the shares of El, both companies belong to the Santo Domingo Family. A minimum percentage of this digital media still belongs to the Cano Family, originally founder of the newspaper.

Voting Rights

No Data


Group / Individual Owner

Primeother S.A.S

Company belonging to the Santo Domingo Family, whose company Valorem S.A has 86.09% of shares. The rest belongs to PrimeFinanzas S.A.S. (in liquidation) (13.91% ).

Media Companies / Groups

General Information

Founding Year



Fidel Cano Gutiérrez | Journalist and a politician of the department of Antioquia.


Diego Carvajal | He is the digital responsible of the media of Grupo Santo Domingo, being in charge of adapting the media contents to the digital formats. He was the digital of Univisión. Between 2011 and 2012, he worked in the digital media of Caracol Te


Leonardo Rodríguez | He is the director of the El Espectador website. Since 2006, he is the person in charge of the digital strategy of the media. Between 1997 and 2004, he was economic contents editor of El Espectador in printed version.

Other Important People

Wilson Santiago Díaz Castro

Legal representative /General Manager. He works as General Manager of Comunican S.A. since December 2006.


Dirección: Av. 68 No. 23 – 71 / Bogotá D.C. Teléfono: (1) 4232300Sitio web:

Financial Information

Revenue (in Mill. $)

USD $ 19.136.600 / COP $ 56.133 millions

Operating Profit (in Mill. $)

USD $ -3.772.220 / COP $ -11.065 millions

Advertising (in % of total funding)

USD $ 8.043.210 / COP $ 23.593 millions

Market Share

No Data

Further Information

Meta Data

Financial information: exchange rate: 1 USD = 2.937,88 COP


Registro Único Empresarial y Social RUES (2015), Registro Mercantil, Comunican S.A. de 12-09-2015.

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