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El Pais

El País reports general news and has the highest circulation in southwestern Colombia. Its headquarters are in Cali (Valle del Cauca), one of the country’s most important cities. It is a traditional paid newspaper with significant impact on the formation of public opinion in the region.

It was founded in 1950 by Álvaro Lloreda Caicedo, an entrepreneur and conservative regional political leader. The newspaper’s management has always been in the hands of the Lloreda Family. Family members are the majority shareholders. The family’s third generation currently controls the newspaper and the media company.


Key facts

Audience Share


Ownership Type


Geographic Coverage

Southwest of Colombia

Content Type

Paid Content

Active Transparency

company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

4 ♥

Ownership Structure

El País is controlled by Ell de S. & Cia. SCA--a Company for which no information could be obtained-- Inversiones Inca S.A. , the Lloreda Caicedo Foundation, both belonging to the Family of Maria Lloreda , Maria Eugenia Lloreda Piedrahita owning 5,8 %. She is executive Director and legal representative of Invest Pacific, the investment promotion agency in Valle del Cauca.
She is the only daughter of the marriage between Maria Eugenia Piedrahita and Rodrigo Lloreda Caicedo.
She is sister of Rodrigo, Francisco Jose, Maria Mercedes and Aura Lucía Lloreda Mera, on her father’s side.
She is sister of José Fernando and Patricia Calderón Piedrahita, on her mother’s side. The remaining 5,6 % are owned by Llocab Ltda Cia SCA.

Voting Rights

No Data

Group / Individual Owner

Ell de S. & Cia. SCA

No Data


General Information

Founding Year



Álvaro Lloreda Caicedo | He is founder of the newspaper and for 25 years was its director. Politically conservative, he was mayor of Cali, a member of congress and a diplomat.


María Elvira Domínguez Lloreda | She has been Director since 2007. She is a member of the UNICESI University High Council. She is an economist by training and has been linked to her family’s media interests for 12 years.


María Elvira Domínguez Lloreda | CEO

Other Important People

María Mercedes Lloreda Mera

Daughter of Rodrigo Lloreda Caicedo, a conservative politician from the Valle del Cauca, . She is the sister of Francisco José Lloreda Mera, who has had a long career in public service and is the current President of the Colombian Petroleum Association since 2014.


Dirección: Cra 2 No 24-46 / Cali (Valle del Cauca)Teléfono: (2) 8987000Sitio web:

Financial Information

Revenue (in Mill. $)

USD $ 22.090.300/ COP $ 64.797 millions

Operating Profit (in Mill. $)

USD $ 566.260/ COP $1.661 millions

Advertising (in % of total funding)

No Data

Market Share

No Data

Further Information

Meta Data

Financial information: exchange rate: 1 USD = 2.933,28 COP

There is very little public information about the ownership of El País. The newspaper has been associated since its foundation with the Lloreda family of Valle del Cauca, which is influential in the political and economic life of the region.

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