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LA F.m

The FM belongs to the RCN Network. Its audience rate registers a 7.53% of radio listeners in Colombia, according to the General Media Survey. The FM of RCN manages news, opinion, music and sports content. According to RCN Radio, this station is intended for people of strata 3, 4, 5 and 6. Its target population is: “Youth and adults from 25 to 54 years in middle and high socioeconomic levels. These are people who economically and socially have a high consumption that generate status.”


The FM covers more than 7 cities in the country - it is broadcast in Duitama, Villamaría (Caldas), Fusagasugá, Bogotá, Los Patios (North of Santander), Bucaramanga, Cali. It also has international agreements of journalistic association for the exchange and information service with more than 15 international radio associations.


It should be noted that since the 1980s the RCN Network, which belongs to La FM, implemented specialization of its stations as a business strategy, generating a distinction according to the specific contents, musical genres or target population.


Key facts

Audience Share

7.5 %

Ownership Type


Geographic Coverage


Content Type

Free Content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Organización Ardila Lülle S.A.


Ownership Structure

The company to which LA FM belongs to Inversiones Gamesa S.A., Heraga S.A., Bermit S.A., Proma S.A. and Servinsa OAL S.A. and Parklake Investment Inc. All these companies belong to the entrepreneur Carlos Ardilla Lülle.

Voting Rights

No Data

Group / Individual Owner

Inversiones Gamesa S.A

The company belongs to the Organización Ardilla Lülle.
Subordinated to: CARBE S.A. (Parent company of grupo OAL). During 2008 and 2009, it was subordinated to several companies of the OAL.

Media Companies / Groups

General Information

Founding Year



Rudesindo Echavarría | He was born in 1953 and died in 1997. He was married to María Josefa Echavarría Velez. He is the son of Rudesindo Echavarría, founder of Echavarría hermanos, fabric company located in Medellín. His two sons Rudesindo and Alejandro f


Fernando Molina Soto | He was general manager in the Granandina de Televisión programming company and business manager of RCN Radio between 1984-1999. In 2001 he was President of the board of directors of the Media National Association. He has been a re


Vicky Dávila | The news director of the channel began her experience as journalist in Telepacifico, when she had just started her university studies. She worked in Tv hoy and QAP, before arriving to RCN, where she has worked in RCN Radio and RCN Televisió

Other Important People

José Agustín Ramírez Caro

Alternate legal representative of the channel and vice president of Human Talent and Management System in RCN Radio.
He is also the second alternate manager of Promotora Radial Colombiana S.A.S. Company belonging to the Organización Ardila Lülle and through which several licenses are awarded to stations belonging to the network of RCN Radio.


Calle 37 No. 13A-19 / Bogotá Teléfono: (1) 3147070 Ext. 1310Sitio web:

Financial Information

Revenue (in Mill. $)

USD $ 64.185.600 / COP $ 189.011 millions

Operating Profit (in Mill. $)

USD $ 7.831.880 / COP $ 23.063 millions

Advertising (in % of total funding)

USD $ 984.461 / COP $ 2.899 millions

Market Share

No Data

Further Information

Meta Data

Financial information: exchange rate: 1 USD = 2.937,88 COP


Perfil económico de empresa elaborado por E-informa. Radio Cadena Nacional S.A.

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