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La Reina

La Reina is broadcast in Barranquilla and Cartagena, the two most important cities of the Colombian Caribbean coast. At a national level, it registers a 2% of preference among all the listeners in the country. It manages a mainly musical programming, mainly based on vallenato genre. However, in Barranquilla it broadcast three news stations.


It belongs to the ORO Radio Network, which has four radio systems and about 30 frequencies. Besides, the Organización Radial Olímpica has two brands with presence in Panama (La KY and Radio Mil).

The ORO Network (to which the station belongs) is owned by the Char Family, one of the most influential families of the Colombian Caribbean coast. The Char’s are owners of several companies on different sectors like trade, financial, industrial, real state, among others. In fact, Alejandro Char Chaljub who appears as owner of media in Barranquilla, was elected Mayor of that city in the last elections for the period 2016-2019. It should be noted that he had already served in that same office during the period 2008-2011.


It is in 1969 when the Char Family purchases Radio Regalos, the seed of the Organización Radial Olímpica ORO. For the period 1972-1973 the Olímpica stations expand with Radio Príncipe (am) and Emisoras Atlántico. In 1998, the station that we know today as station La Reina emerges. Seven years later it will expand its coverage to Cartagena de Indias, the second most important city of the Colombian Caribbean.

Key facts

Audience Share

2.7 %

Ownership Type


Geographic Coverage


Content Type

Free Content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Organización Radial Olímpica S.A.


Ownership Structure

The greatest shareholder is the Organización Radial Olímpica S.A. media group with 39.1 %. The company Char Díaz y Cia and Farid Char y Cia S.C. own the remaining shares. The
owners of these three companies are the Char Family. The Char’s are also owners of several companies on different sectors like trade, financial, industrial, real state, among others.

Voting Rights

No Data

Individual Owner

Group / Individual Owner

Char Díaz y Cía

Char Family’ Company
whose managers are Miguel Char Abdala and Graciela Isabel Díaz de Char.

Media Companies / Groups

General Information

Founding Year



No Data


Pedro Antonio Segrera Gómez


Ever Luis Orozco

Other Important People

Antonio Char Chaljub

He is the president of Grupo Empresarial Olímpica. He is a partner of the company Char Hermanos Limitada, which controls 39.1% of the Organización Radial Olímpica S.A. He also participates in the companies Supertiendas y Droguerías Olímpica S.A and Granos y Cereales de Colombia S.A.; companies owned by the Char Family who also control shares in the media group. He was president of Club Junior of Barranquilla (owned by the Char Family) between 1991-1993; 1998; 2001; 2004-2007; 2010-2013. He is the son of Fuad Char Abdala, a Colombian politician and well-known entrepreneur in the Caribbean Coast.


Calle 72 No. 48-37 / Barranquilla Teléfono: (5) 3567241Sitio web:

Financial Information

Revenue (in Mill. $)

USD $ 24.763.000 / COP $ $ 72.921 millions

Operating Profit (in Mill. $)

USD $ 2.022.920 / COP $ $ 5.957 millions

Advertising (in % of total funding)

No Data

Market Share

No Data

Further Information

Meta Data

Financial information: exchange rate: 1 USD = 2.937,88 COP


Perfil económico de empresa elaborado por E-informa. Char Díaz S.A.S.

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