La Reina

La Reina is broadcast in Barranquilla and Cartagena, the two most important cities of the Colombian Caribbean coast. At a national level, it registers a 2% of preference among all the listeners in the country. It manages a mainly musical programming, mainly based on vallenato genre. However, in Barranquilla it broadcast three news stations.
It belongs to the ORO Radio Network, which has four radio systems and about 30 frequencies. Besides, the Organización Radial Olímpica has two brands with presence in Panama (La KY and Radio Mil).
The ORO Network (to which the station belongs) is owned by the Char Family, one of the most influential families of the Colombian Caribbean coast. The Char’s are owners of several companies on different sectors like trade, financial, industrial, real state, among others. In fact, Alejandro Char Chaljub who appears as owner of media in Barranquilla, was elected Mayor of that city in the last elections for the period 2016-2019. It should be noted that he had already served in that same office during the period 2008-2011.
It is in 1969 when the Char Family purchases Radio Regalos, the seed of the Organización Radial Olímpica ORO. For the period 1972-1973 the Olímpica stations expand with Radio Príncipe (am) and Emisoras Atlántico. In 1998, the station that we know today as station La Reina emerges. Seven years later it will expand its coverage to Cartagena de Indias, the second most important city of the Colombian Caribbean.
Audience Share
2.7 %
Ownership Type
Privat
Geographic Coverage
regional
Content Type
Free Content
Media Companies / Groups
Organización Radial Olímpica S.A.
Ownership Structure
The greatest shareholder is the Organización Radial Olímpica S.A. media group with 39.1 %. The company Char Díaz y Cia and Farid Char y Cia S.C. own the remaining shares. The
owners of these three companies are the Char Family. The Char’s are also owners of several companies on different sectors like trade, financial, industrial, real state, among others.
Voting Rights
No Data
Individual Owner
Group / Individual Owner
Char Díaz y Cía
Char Family’ Company
whose managers are Miguel Char Abdala and Graciela Isabel Díaz de Char.
Farid Char y Cía S.C.
Company of the Char Family with partners (Farid Char Yidi, Maricel Char Yidi, Mauricio Farid Char Yidi, Gladys Betriz Yidi de Char and Farid Char Abdala).
General Information
Founding Year
1998
Founder
No Data
Ceo
Pedro Antonio Segrera Gómez
Editor-In-Chief
Ever Luis Orozco
Other Important People
He is the president of Grupo Empresarial Olímpica. He is a partner of the company Char Hermanos Limitada, which controls 39.1% of the Organización Radial Olímpica S.A. He also participates in the companies Supertiendas y Droguerías Olímpica S.A and Granos y Cereales de Colombia S.A.; companies owned by the Char Family who also control shares in the media group. He was president of Club Junior of Barranquilla (owned by the Char Family) between 1991-1993; 1998; 2001; 2004-2007; 2010-2013. He is the son of Fuad Char Abdala, a Colombian politician and well-known entrepreneur in the Caribbean Coast.
She is the President of Sonovista Publicidad S.A (Char Family Company)
She also participates in the companies Supertiendas y Droguerías Olímpica S.A and Granos y Cereales de Colombia S.A.; companies owned by the Char Family who also have shares in the media group. She is married to Lucas Lebolo (former member of the Congress by the Liberal Party. He is a member of the board of directors of the Instituto de Fomento Industrial). She is the daughter of Simón Char Abdala and the niece of Fuad Char Abdala,
He is one of the directors of Supertiendas y Droguerías Olímpica S.A, perhaps the most representative company of the family. He participated in the creation and promotion of several companies of the family. He is the brother of Fuad Char Abdala,
He was Ambassador to the Dominican Republic in the first administration of Juan Manuel Santos. He is a partner of the company Char Hermanos Limitada, which controls 39.1% of Organización Radial Olímpica S.A. ORO. He also participates in the board of directors of the companies Supertiendas y Droguerías Olímpica S.A, and Char Hermanos Limitada, companies owned by the Char Family who also control shares in the media group. He is the brother of Fuad Char Abdala,
He is one of the directors of the Char Díaz y Cia, which is owner of the 20% of the Organización Radial Olímpica S.A. ORO. He is the brother of Fuad Char Abdala.
He participates in the board of directors of the companies Supertiendas y Droguerías Olímpica S.A and Granos y Cereales de Colombia S.A., companies owned by the Char Family who control shares in the media group. He is also one of the directors of the Club Deportivo Popular Junior F.C. S.A. – Junior F.C. S.A., a company owned by the Char family. He is the brother of David Char Navas (Senator 2006-2010 for Cambio Radical; Member of Congress 2002-2006 for the Liberal Party). He is the son of Jabib Char Abdala, and the nephew of Fuad Char Abdala,.
He is one of the directors of Granos y Cereales de Colombia S.A. and Farid Char Y Cia S.C., companies owned by the Char Family who control shares in the media group.
Contact
Calle 72 No. 48-37 / Barranquilla Teléfono: (5) 3567241Sitio web: www.lareina.co
Financial Information
Revenue (in Mill. $)
USD $ 24.763.000 / COP $ $ 72.921 millions
Operating Profit (in Mill. $)
USD $ 2.022.920 / COP $ $ 5.957 millions
Advertising (in % of total funding)
No Data
Market Share
No Data
Further Information
Meta Data
Financial information: exchange rate: 1 USD = 2.937,88 COP
Sources
Perfil económico de empresa elaborado por E-informa. Char Díaz S.A.S.
Perfil económico de empresa elaborado por E-informa. Char hermanos Ltda. Elaborado por E-informa
Perfil económico de empresa elaborado por E-informa. Organización Radial Olímpica S.A.
Registro Mercantil. Char Díaz S.A.S.
Registro Mercantil. Char hermanos Ltda.
Registro Mercantil. Organización Radial Olímpica S.A.
Registro Único de Proponentes. Organización Radial Olímpica S.A.
Registro Único Empresarial y Social. Organización Radial Olímpica S.A.
Superintendencia de sociedades. Consulta general de sociedades. Char Díaz S.A.S.
Superintendencia de sociedades. Consulta general de sociedades. Char hermanos Ltda.
Superintendencia de sociedades. Consulta general de sociedades. Organización Radial Olímpica S.A.
Certificado de existencia y representación legal. Char Díaz S.A.S
Certificado de existencia y representación legal. Char Hermanos Limitada
Certificado de existencia y representación legal. Farid Char & Cia SC
Certificado de existencia y representación legal. Granos y Cereales de Colombia S.A.S
Certificado de existencia y representación legal. Organización Radial Olímpica S.A
Certificado de existencia y representación legal. Promotora inmobiliaria M Char y Cia, en liquidación
Certificado de existencia y representación legal. Servicios Financieros S.A Serfinansa compañía de financiamiento
Certificado de existencia y representación legal. Simba Ltda, en liquidación
Certificado de existencia y representación legal. Simba S.A.S
Certificado de existencia y representación legal. Supertiendas y droguerías Olímpica S.A – Olímpica S.A