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Publimetro is the world’s largest free newspaper chain, with 77 daily editions published in 13 languages and distributed across 124 cities in 22 American, European, and Asian countries. The creator and owner is a Swedish company.

Publimetro Colombia has been circulating since 2011 in the city of Bogotá. It recently commenced distribution in Cali, Barranquilla, and Medellín through an alliance between Metro International and the Grupo Nacional de Medios. The latter sold its shareholding (49%) in March 2015.

Because of its free distribution, it is ranked in the 10 most read newspapers in the country. Whilst its content focuses on local news in the cities in which it circulates, it also covers national news.

It claims to target a different audience to those for the other free newspapers (DNA and Q´hubo). According to its director, Publimetro currently focuses on people aged between 25 and 45 in strata 3, 4 and 5. The newspaper is printed by El Globo S.A. publishing company, the company that owns the La República newspaper.



Key facts

Audience Share

6 %

Ownership Type


Geographic Coverage

Bogotá, Cali, Barranquilla y Medellín.

Content Type

Free Content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Publimetro Colombia SA


Ownership Structure

The magazine is owned by Publimetro Colombia, a media group that belong to Metro Internacional S.A.

Voting Rights

No Data

Group / Individual Owner

Publimetro Colombia S.A.

Publimetro Colombia is owned by Metro Internacional, a Swedish media company based in Stockholm. With a presence in 22 countries worldwide, it has established itself as the largest free newspaper chain in the world.

Media Companies / Groups

General Information

Founding Year



This is an alliance between Metro Internacional and the Grupo Nacional de Medios . It created the Publimetro Colombia S.A.S. company.


Sergio Quijano Llano | Before being appointed as President of Publimetro in 2015, he was media manager for Publicaciones Semana. He was president of IAB Colombia, the professional association of the online advertising industry. He has a degree in Computer


No Data

Other Important People

Juan Camilo Rueda Arguello

He his Head of Finance at Publimetro Colombia:


Dirección: Cl. 75

5-88 / Bogotá D.C. Teléfono: (1) 5082242Sitio web:

Financial Information

Revenue (in Mill. $)

USD $ 3.138.120/ COP $ 9.205 millions

Operating Profit (in Mill. $)

USD $ - 998.881/ COP $ - 2.930 millions

Advertising (in % of total funding)

No Data

Market Share

No Data

Further Information

Meta Data

Financial information: exchange rate: 1 USD = 2.933,28 COP


Cámara de Comercio. (n.a.). Acta No. 32 Reunión Ordinaria de la Asamblea General de Accionistas. Publimetro Colombia S.A.S.

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