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The Q’hubo newspaper is the Colombia’s main popular newspaper. It has a local edition in each of the 12 departments in which it circulates. It is printed in colour. It is an example of yellow journalism, using large images with little text. The name and structure is consistent across all 12 local editions. Q'hubo arose as a strategy to deal with the economic crisis of print media through unifying various local popular newspapers under a single brand.

It is owned by Grupo Nacional de Medios S.A., composed of regional media companies that also publish recognized traditional regional newspapers such as El Colombiano, El País, Vanguardia Liberal, El Universal.

History and recent developments:

The popular newspaper Q'hubo was driven by the Grupo Nacional de Medios S.A. (GNM) in October 2008. The creation of a national newspaper was achieved through the unification of the popular local newspapers El País of Cali (Q'hubo), El Colombiano of Medellín (La Chiva), Vanguardia Liberal of Bucaramanga (Nuestro Diario) and El Universal of Cartagena (Nuestro Diario). The companies that own these newspapers are the partners and owners of Grupo Nacional de Medios.

The Q'hubo brand, created in 2005 in Cali by El País S.A. was judged to be the most appropriate for a national project.

According to the General Media Survey EGM Q'hubo was the most widely read newspaper in Colombia in 2015, significantly ahead of its nearest rival: the free newspaper ADN of the El Tiempo publishing house.


Key facts

Audience Share

38 %

Ownership Type


Geographic Coverage

Barranquilla, Bogotá, Bucaramanga, Cali, Cartagena, Cúcuta, Ibagué, Manizales, Medellín, Pereira, Sur de Santander, Valledupar.

Content Type

Paid Content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo Nacional de Medios S.A.


Ownership Structure

The Grupo Nacional de Medios arose as an alliance of regional press media companies with significant regional and national political influence. El Colombiano S.A. & CIA S.C.A is the major shareholder, which in turn is controlled by the Gomez and the Hernandez families. The remainder belongs to El País S.A. (Of the Lloreda family) and Inversiones Galvis Ramirez (of the Galvis family).

Voting Rights

No Data

Group / Individual Owner

El Colombiano S.A. & CIA. S.C.A. (Medellín)

A company owned by the Gómez and Hernández families from Antioquia, which publishes the El Colombiano newspaper, among other media.
Through this company the Gómez and Hernández families have an equity stake in Colprensa S.A. (30.53%), in Ediciones El Globo S.A. (49.97%), the owner of the financial newspaper La República and in Periódicos Asociados Comercializadora Ltda. (33.33%).

Media Companies / Groups

General Information

Founding Year



A regional media alliance consisting of companies from the Lloreda del Cauca, Gómez & Hernández de Antioquia and Galois de Santander families | The National Media Group’s (GNM) Q'hubo project began on 1 October, 2008 in an effort to unify different local


Jorge Alberto Rangel Gómez | He was manager of TV Cable Promisión S.A. (1992-2008), company sold in 2007 to UNE EPM.


There is believed to be an editor-in-chief in each of the 12 departments where Q'Hubo publishes.

Other Important People

Martha Cecilia Carvajal Avila

Alternate Manager. Current General Manager of COLPRENSA.


Dirección: Calle 25DBis No 102A-63 / Bogotá D.C.Teléfono: (1) 7425050.Sitio web:

Financial Information

Revenue (in Mill. $)

USD $ 5.956.810/ COP $17.473 millions

Operating Profit (in Mill. $)

USD $ 188.526/ COP $ 553 millions

Advertising (in % of total funding)

No Data

Market Share

No Data

Further Information

Meta Data

Financial information: exchange rate: 1 USD = 2.933,28 COP

Information about the company and its board, and its financial information is difficult to find. So is the information about the operation of the Q’hubo regional editions.


Cámara de Comercio (2014). Acta No. 09 Asamblea Extraordinaria de Accionistas, Grupo Nacional de Medios S.A., del 29 de abril de 2014.

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