RCN La Radio

RCN Radio is the insignia station of the RCN Network, to a national level it only registers a 6.12% of audience, according to the General Media Survey. It manages news content, sports and varieties.
According to its official documents, its target population are: “Men and women of over 35 years old, of high to medium high socioeconomic level, housewives and householders, with higher education levels, with purchasing power and purchasing decision, located in the urban and rural areas of the country.” It is intended to people of strata 3, 4 and 5.
It is broadcast in Sogamoso, Popayán, Valledupar, Girardot, Bogotá, Neiva, Santa Marta, Villavicencio, Pereira, San Andrés, Barbosa, Bucaramanga, San Gil, Ibagué, Tuluá and Montería. The RCN Network has 164 stations (of which 116 are owned, 32 affiliates and 16 leased). The signal of its 13 radio systems covers 867 municipalities, reaching 88% of the territory of the country. RCN Radio also has 14 virtual stations, which can be listened from the RCN Mundo Website. At a global level, it has international agreements of journalistic association for the exchange and the information service with more than 15 international radio associations.
In the year 1948, an idea of creating a Radio Chain of national nature arose after the the temporary union of radio promoters for a religious event in Cali, Valle del Cauca. A year later, RCN emerges as a radio chain with the union of Fabricato -textile company of Medellín- and Radio Pacifico. Rudesindo Echavarría (president of Fabricato) contributes 50% of the necessary capital and Enrique y Roberto Ramírez Gaviria (Radio Pacífico), the other 50%. In its origins RCN had two mother stations: Nueva Granada (Bogotá) and La voz de Medellín (Medellín).
After the events of April 9, 1948 in Colombia, known as Bogotazo, which caused a popular riot as a consequence of the assassination of the jurist, writer, politician and presidential candidate Jorge Eliécer Gaitán. Restriction laws to radio were enacted generating censorship and self-censorship. RCN focused on broadcast of sport events such as horse races, Cycle Tour of Colombia, the classic RCN (since 1961), and the championships of the rising Colombian professional soccer, as well as the production and broadcast of radio series and radio dramas.
In 1950 RCN expansion began. By the 1950s, the network had around 30 integrated stations and in 1973 it is acquired by Carlos Ardila Lülle. 3 years later, it become an informative Radio and journalistic programs of news and informative content are created. Thus, “Radio Sucesos RCN” program stands out among its 16 radio stations.
Audience Share
6.1 %
Ownership Type
Private
Geographic Coverage
regional
Content Type
Free Content
Media Companies / Groups
Organización Ardila Lülle S.A.
Ownership Structure
The company to which LA FM belongs to Inversiones Gamesa S.A., Heraga S.A., Bermit S.A., Proma S.A. and Servinsa OAL S.A. and Parklake Investment Inc. All these companies belong to the entrepreneur Carlos Ardilla Lülle.
Voting Rights
No Data
Group / Individual Owner
Inversiones Gamesa S.A
The company belongs to the Organización Ardilla Lülle.
Subordinated to: CARBE S.A. (Parent company of OAL group). During 2008 and 2009, it was subordinated to several companies of the OAL.
Heraga S.A
Subordinated to: CARBE S.A. (Parent company of OAL group). His son Carlos Julio Ardila Gaviria and
Gabriel Martin Reyes Copello (President of RCN Televisión S.A. are member of the board of directors. He belongs to the board of directors of Radio Cadena Nacional S.A).
His wife and son are the managers and his daughter María Eugenia Ardila Gaviria is the second alternate manager.
It belongs to CARBE PARKLAKE SCA (40.53%), to his wife (21.09%), to him
(17.46%), to Parklake Investment Inc (3.95%) and to his sons.
Besmit S.A
The company belongs to the Organización Ardilla Lülle or parts of his family, or his companies, such a Parklake Investment Inc.
Subordinated to: CARBE S.A. (Parent company of OAL group).
General Information
Founding Year
1948
Founder
Rudesindo Echavarría | He was born in 1953 and died in 1997. He was married to María Josefa Echavarría Velez. He is the son of Rudesindo Echavarría, founder of Echavarría hermanos, fabric company located in Medellín. His two sons Rudesindo and Alejandro f
Ceo
Fernando Molina Soto | He was general manager in the Granandina de Televisión programming company and business manager of RCN Radio between 1984-1999. In 2001 he was President of the board of directors of the Media National Association. He has been a re
Editor-In-Chief
Yolanda Ruiz Ceballo | Her professional career started in Todelar and RCN Radio. She worked as Chief Editor of Revista Cromos. She also worked in Caracol Radio and Caracol Televisión as Director of the Informative Service and Director of News, respectivel
Other Important People
Alternate legal representative of the channel and vice president of Human Talent and Management System in RCN Radio.
He is also the second alternate manager of Promotora Radial Colombiana S.A.S. Company belonging to the Organización Ardila Lülle and through which several licenses are awarded to stations belonging to the network of RCN Radio.
Born in Medellín. He is the oldest son of Carlos Ardila Lülle and María Eugenia Gaviria. His siblings are: Carlos José, Maria Emma, Maria Eugenia. From a young age he has been linked to his father’s business, working in different consultive and administrative positions in the companies.
He is a member of the board of directors and is the nephew of Carlos Ardila Lülle. He has been linked to the companies of the Organización Ardila Lülle, mainly those related to beverages. He has worked as a manager of the plant of Postobón in Bucaramanga, vice-vicepresidency assistant of Postobón S.A, manager of Hipinto soda company, and general manager of Leona brevery company. He also was the president of Peldar and of Owens-Illinois.
In 2000, he assumed the position of president of Postobón S.A., position to which he resigned in 2013 due to personal reasons.
He was the general secretary and executive director in charge of Inravisión (Instituto Nacional de Radio y Televisión de Colombia, dissolved in 2004).
President in charge of Telecom.
He was the Communications deputy minister in 1994 during the administration of Ernesto Samper. In his term, 220 commercial FM stations were tendered.
He is the President of RCN Televisión S.A. since 1998. He is also its minority shareholder.
He was a member of the board of directors of Postobón S.A and of Compañía Colombiana de Tejidos S.A. (Coltejer), both owned by the Organización Ardila Lülle.
He is the brother of Gerardo Reyes, investigative journalist, winner of the Pulitzer Prize. He has worked in El Tiempo and The New Herald.
Contact
Calle 37 No. 13A-19 / Bogotá Teléfono: (1) 314707Sitio web: www.rcnradio.com
Financial Information
Revenue (in Mill. $)
USD $ 64.185.600 / COP $ 189.011 millions
Operating Profit (in Mill. $)
USD $ 7.831.880 / COP $ 23.063 millions
Advertising (in % of total funding)
No Data
Market Share
No Data
Further Information
Meta Data
Financial information: exchange rate: 1 USD = 2.937,88 COP
Sources
Perfil económico de empresa elaborado por E-informa. Radio Cadena Nacional S.A.
Registro mercantil. Radio Cadena Nacional S.A.
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