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Global Media Registry

Al Dia

The newspaper belongs to the El Heraldo publishing house, which also publishes the El Heraldo newspaper in Barranquilla.

Al Día is a popular newspaper directed to strata 1, 2 and 3. It reports three types of news: crime, sports, and entertainment. It circulates in the Colombian Caribbean coast and has editions in the capital cities of the departments of Atlantic, Magdalena, Bolivar, Sucre, Cesar, and la Guajira.

The Barranquilla edition of Al Día is the most widely read and nationally is third behind El Tiempo and ADN Bogotá.

The most well-known directors of the newspaper include Juan B. Fernández Renowitzky, who held the position for 35 years, and Gustavo Bell, who directed for five years. The current occupant is Macro Schwartz.



Key facts

Audience Share

10 %

Ownership Type


Geographic Coverage

Barranquilla, Cartagena, Santa Marta y Riohacha

Content Type

Paid Content

Active Transparency

company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

4 ♥

Ownership Structure

This is primarily controlled by the famililies of the three founders: Pumarejo, Fernandez and Manotas, each holding 33,3 % of the shares via their companies.

Voting Rights

No Data

Group / Individual Owner

Pumarejo Certain S.A.

A company owned by the Pumarejo family, one of the founding families of the newspaper, a member of the board of directors of El Heraldo S.A.Registered economic activity: Other activities related to the stock market.


General Information

Founding Year



Juan Bautista Fernández Noguera | Son of Juan B. Fernández, well-known journalist, founder of the newspaper, and head of the El Heraldo newspaper for 35 years:# Rosario Pumarejo Guerrero | Wife of Juan B. Fernández Noguera, only child of Juan B. Fernánde


Elaine Abuchaibe Auad | She was general manager of Metrotel.


There is believed to be a editor-in-chief in each of the six departments where ALDÍA publishes.

Other Important People

Juan Bautista Fernández Noguera

The son of Juan B. Fernández


Dirección: Calle 53 B

46 – 25 / Barranquilla.Telefono: (5) 3855050Sitio web:

Financial Information

Revenue (in Mill. $)

USD $ 18.329.300 / COP $ 53.765 millions

Operating Profit (in Mill. $)

No Data

Advertising (in % of total funding)

No Data

Market Share

No Data

Further Information

Meta Data

Financial information: exchange rate: 1 USD = 2.933,28 COP

Ownership information is very difficult to obtain. There is a lack of clarify about the number of editions of the newspaper Al Día. The EGM registers three editions (Barranquilla, Cartagena, and Santa Marta). However, consultations with journalists in the Caribbean region and Internet information suggests there are seven.

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