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La Cariñosa

La Cariñosa belongs to the RCN Network. It is broadcast in Barranquilla, Duitama, Girardot, Bogotá, Neiva, Cúcuta, Pereira, Barrancabermeja, Espinal, Ibagué and Sevilla. This radio station registers a 6.12% of audience in Colombia, according to the General Media Survey. Radio format is popular with musical content and local news. It has an editorial style of sensationalist nature prevailing crime reports. Most of the news respond to daily events that are presented in a striking manner using common and popular vulgar slang). According to the Quality Manual of RCN Radio, this station is intended for people of strata 3, 1, 2 and 3. Its target population is: “People over 35 years of popular socioeconomic level.”


The RCN Network has 164 stations (of which 116 are owned, 32 affiliates and 16 leased). The signal of its 13 radio systems covers 867 municipalities, reaching 88% of the country territory. RCN Radio also has 14 virtual stations, which can be listened from the RCN Mundo Website. At a global level, it has international agreements of journalistic associations for the exchange and the information services with more than 15 international radio associations.


From the 1980s, the RCN Network implemented the specialization of its stations as a business strategy, generating a distinction according to the specific contents, musical genres or target population.


Key facts

Audience Share

4.7 %

Ownership Type


Geographic Coverage


Content Type

Free Content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Organización Ardila Lülle S.A.


Ownership Structure

The company to which LA FM belongs to Inversiones Gamesa S.A., Heraga S.A., Bermit S.A., Proma S.A. and Servinsa OAL S.A. and Parklake Investment Inc. All these companies belong to the entrepreneur Carlos Ardilla Lülle.

Voting Rights

No Data

Group / Individual Owner

Inversiones Gamesa S.A

The company belongs to the Organización Ardilla Lülle.
Subordinated to: CARBE S.A. (Parent company of OAL group). During 2008 and 2009, it was subordinated to several OAL companies.

Media Companies / Groups

General Information

Founding Year



Rudesindo Echavarría | He was born in 1953 and died in 1997. He was married to María Josefa Echavarría Velez. He is the son of Rudesindo Echavarría, founder of Echavarría hermanos, fabric company located in Medellín. His two sons Rudesindo and Alejandro f


Fernando Molina Soto | He was general manager in the Granandina de Televisión programming company and business manager of RCN Radio between 1984-1999. In 2001 he was President of the board of directors of the Media National Association. He has been a re


Jairo Ossa Giraldo | He has worked in the RCN network since the 1980s. Previously, he worked in La voz de Bogotá, Radio Tequendama and Amor Estéreo. #

Other Important People

José Agustín Ramírez Caro

Alternate legal representative of the channel and vice president of Human Talent and Management System in RCN Radio.
He is also the second alternate manager of Promotora Radial Colombiana S.A.S. Company belonging to the Organización Ardila Lülle and through which several licenses are awarded to stations belonging to the network of RCN Radio.


Avenida Caracas No. 36 – 32 / BogotáTeléfono: (1) 3147070 Ext. 1310Sitio web:

Financial Information

Revenue (in Mill. $)

USD $ 64.185.600 / COP $ 189.011 millions

Operating Profit (in Mill. $)

USD $ 7.831.880 / COP $ 23.063 millions

Advertising (in % of total funding)

No Data

Market Share

No Data

Further Information



La Silla Vacía. Así son los que mandan en las empresas más grandes del país.

Meta Data

Financial information: exchange rate: 1 USD = 2.937,88 COP


Perfil económico de empresa elaborado por E-informa. Radio Cadena Nacional S.A.

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